Belvedere brings notion of terroir to vodka with Single Estate series
LVMH-owned Belvedere vodka is to release two vodkas under the banner name of the Single Estate Rye Series, which it says aim to reflect the terroir of the place they are made.
The Smogóry Forest and Lake Bartężek vodkas are being given their first public airing at this week’s London Cocktail Week and will be released into major markets in early 2018.
The aim of the range is to show how soil, topography, and climate can produce different taste characteristics for vodkas made from the same Polish Dankowskie Diamond rye.
Bartężek and Smogóry are two of eight farms that Belevdere works with to produce grain for its spirit.
Claire Smith-Warner, head of spirits education for Moët Hennessy, said: “Terroir is not simply a notional concept. It really does shine through in our food and drink and enables us to experience the history and traditions of a place through our palate and senses.
“We hope this innovation will leave people with a better understanding of terroir and a fresh perspective on vodka and its potential to be much more than a neutral spirit.
“We’ve always championed that vodka has complex taste and character and this series is further evidence of the approach to vodka that defines Belvedere.”
Belvedere president Rodney Williams added: “Our new single estate vodkas represent a very special innovation for Belvedere.
“It is the next phase of our quest to show that there is refinement, discernment and extraordinary quality in vodka.
“It also reflects our commitment to exceed expectations, both in the use of bakers-grade Dankowskie Diamond rye and our ability to draw out nuanced flavors.”