Hiver honey beer launches £350,000 crowdfunding push
Honey beer brand Hiver is aiming to raise £350,000 on the crowdfunding platform Crowdcube.
The company is offering a total 8% stake in the business to open its second retail site, invest in marketing, build its sales team and fund community-based beehives.
Hiver was founded by Hannah Rhodes in 2013 and produces three beers which are stocked in 1,000 outlets including Ocado and branches of Majestic, Marks & Spencer, Selfridges, Harvey Nichols and Cambridge Wine Merchants.
It has a taproom and shop in Bermondsey, south east London, and runs The Experience, a two-hour consumer bee-keeping and beer tasting session.
Hiver’s turnover is approaching £500,000 and it claims to have achieved growth of almost 100% in the last year.
“We’ve accomplished so much in such a short time," said Rhodes.
“If you had asked me four years ago, I would never have imagined we would be stocked in over 1,000 sites across the UK, be exporting to international buyers and looking to open a new retail site to meet the insatiable appetite from consumers for the beer and the Experience.
“Since our launch we have demonstrated the success and potential of both the Hiver brand and our unique experience, and investing in the company now will give us the resource to maximise current sales opportunities.
“This will extend our reach and brand awareness, to make the most of growing distribution and really take Hiver to the next level.
“Crucially, as we grow the business in building a truly authentic premium honey beer brand, we are committed to supporting the British beekeeping community, including funding planting days to support 100 community-based hives planned for Hiver stockists.”
Rhodes is a former senior sales and brand manager at Meantime brewery, where she launched its London lager.