Morgenrot extends Quilmes range as demand grows

08 September, 2017

Morgenrot, the Manchester-based drinks importer, has launched new 35.5cl canned versions of the Argentinian Lager, Quilmes.

The company said it has seen considerable interest in the bottled versions of the lager, driven by the growing popularity of South American cuisine and culture.

John Critchley, Morgenrot’s commercial director, said: “Quilmes is an Argentinian icon, known and loved around the world so we are thrilled to be able to extend our relationship with the brewery and launch this new format to the UK market. The development of cans, which a few years ago would never have been seen in pubs, bars and restaurants, has been one of the stand-our beer trends so we are confident the new line will see strong interest.”

The lager is brewed to 4.9% abv and it is described as a classic lager that reflects its brewing heritage: golden in colour, rich texture, refreshing light hoppy taste with a crisp, dry, thirst-quenching finish.

Critchley added: “With the continuing trend for South American cuisine, we think the cans will further strengthen our portfolio and have a big festive season in front of them."




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter