Sailor Jerry gets tattoo-inspired makeover

William Grant & Sons is set to launch a limited-edition bottle design for its premium spiced rum, Sailor Jerry.

The new bottle aims to reinforce the brand’s premium status along with its heavy tattoo influence, while making a statement on-shelf in the run-up to Christmas.

The bottle is one in a series of limited-edition designs paying homage to tattoo artist Normal ‘Sailor Jerry’ Collins. The new matt-black bottle highlight two Sailor Jerry tattoo designs, the rose and the eagle.

The new bottle will cost £20.29 for 70cl, and will be available while stocks last. 

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