Nisa gets set for second Wine Festival of the year

Nisa is set to launch its second Wine Festival event this year to help its members drive footfall and sales.

The event, which is supported by a bespoke themed marketing campaign and offers on a wide selection of wines, runs from 11 September until 1 October.

Nisa is also supplying its members with themed POS to create in-store theatre, including a gondola end kit featuring tasting notes and ‘perfect with …’ food pairing notes.

The Wine Festival will also feature on Nisa’s social media channels and on the Nisa FM radio network in stores. A consumer leaflet and a dedicated Wine Festival website will further promote the event. The site features a bespoke wine selector where consumers can enter their occasion and preferred wine type to find their ‘perfect wine match’ (with the opportunity to win a bottle), in addition to a Heritage recipe to accompany the wine for the perfect meal solution.

Wines on promotion during the festival include the full range of Heritage 75cl wines at £3.99 each, I Heart Marlborough Sauvignon Blanc 75cl at £6.99 and selected 75cl Echo Falls and Blossom Hill wines at £5.49 each.

Asa Chamberlain, business manager for licensed, said: “Following on from the success of our previous Wine Festival events, we are confident that this event will again support our members with a competitive offer and help them to drive sales with some fantastic deals on a wide range of wines.

“By engaging consumers further with the dedicated Wine Festival website and helping them to find their perfect match with tasting and pairing notes, we hope to help them find the perfect bottle for any occasion at their local Nisa store.”

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