Tesco tastings this week as Wyld Wood cider gears up for Organic September
Westons is running a sampling campaign for its Wyld Wood cider in branches of Tesco this week in the build-up to its involvement in the Soil Association’s Organic September month of activities.
The recently-rebranded organic cider will also be giving Tesco shoppers a voucher for £1.10 off a 3-litre bag-in-box of the brand.
Wyld Wood will be featured in Organic September’s starter kit on its digital hub at the Soil Association’s website from August 29, with recipes and promotions.
One exclusive offer will give consumers 20% off a case of the brand.
Wyld Wood will run its own digital and blogging campaign through September, centred around education about organics.
Brand manager Jessica Wilson said: “As the UK’s number one organic cider brand, we work closely with the Soil Association and are committed to the success and sustainability of organic agriculture.
“Our activity will reintroduce our newly branded packaging to consumers as well as raising awareness.
“A growing segment (41%) of organic consumers are aged between 25 and 44 and it was, therefore, key that any marketing activity for Wyld Wood attracts and engages this younger audience.
“Our digital and blogger campaign will bring to life Wyld Wood’s organic credentials and premium positioning while also creating some engaging ways to get consumers involved with Organic September.”