English fizz soars but bulk of sales are in a south east ‘bubble’ says Naked
Naked Wines has reported a 16% hike in English wine sales in the past year but says growth is largely concentrated in a “bubble” in south east England, with over half of purchases coming from customers in the region.
It says wine drinkers in London and the Home Counties are almost 10 times more likely to drink English wine than those in the rest of the UK.
Nine counties in the south east – including London – occupy places in the top 10 counties for Naked’s English wine sales, with only Lancashire breaking the stranglehold, in ninth place.
Nottingham has emerged as another English sparkling wine hotspot and is the city with the largest volumes outside London.
The Majestic-owned online retailer said it has committed £1 million to support English winemakers in the last year under its business model where producers receive investment in return for supplying exclusive wines.
Managing director Eamon FitzGerald said: “We invest where our customers tell us to, so it’s fantastic to see English fizz now bubbling over as one of their favourites.
“People are voting with their taste buds, backing British businesses and winemakers pursuing their dreams.
“This has given us the confidence to commit £1 million of investment into English wine. We’re very proud to be backing Britain.”