Adnams adds Copper House Gin & Tonic in cans

18 July, 2017

Adnams has introduced its Copper House Dry Gin in a ready-to-drink format.

The new 25cl Gin & Tonic cans have been designed to suit picnics, festivals and other outdoor occasions.

Adnams Copper House Dry Gin was launched in 2010 when the Suffolk-based brewer opened its distillery. The gin, which is made from East Anglian malted barley and made with six botanicals - including sweet orange, hibiscus flower and juniper berries - is blended with a bespoke tonic water created by Adnams’ Head Distiller, John McCarthy.

He said: “We have created this 5% abv canned G&T with our award-winning Copper House Dry Gin for convenience as well as those occasions when it’s impractical to take a whole bottle of gin and tonic.

“It was particularly exciting to develop a tonic water to complement and bring out the best in our gin. The resulting drink has a pleasant bite of quinine and quassia bitterness, balanced by a touch of natural sugar for some sweetness. Deliciously refreshing, these pre-mixed cans are perfect for taking to festivals, parties, picnics and for enjoying at the beach.

“We are all aware that gin has become increasingly popular in the past decade, with customers choosing more premium and interesting spirits to enjoy in their G&T and, combined with the arrival of summer, it made sense to create a portable version of our well-loved gin drink.”

The cans are priced at £1.99 each and £21.99 for a pack of 12. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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