Aldi launches wallet friendly sake

13 July, 2017

Aldi has launched a £3.99 sake from Nada-ku and says it costs 28 times less than a comparable sized bottle at renowned London restaurant Nobu.

The retailer’s Sawanotsuru sake has a 65% rice polishing rate, indicating purity, and can be enjoyed warm or chilled.

Tony Baines, joint managing director of corporate buying at Aldi, said: “In the UK, demand for Japanese cuisine is growing and we wanted to make it easy and accessible for people to enjoy Japanese culture at home.

“We pride ourselves on offering consumers with all sorts of tastes and backgrounds a chance to enjoy quality wines and spirits at great prices, and we believe this sake will be a big hit.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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