Aldi launches wallet friendly sake

13 July, 2017

Aldi has launched a £3.99 sake from Nada-ku and says it costs 28 times less than a comparable sized bottle at renowned London restaurant Nobu.

The retailer’s Sawanotsuru sake has a 65% rice polishing rate, indicating purity, and can be enjoyed warm or chilled.

Tony Baines, joint managing director of corporate buying at Aldi, said: “In the UK, demand for Japanese cuisine is growing and we wanted to make it easy and accessible for people to enjoy Japanese culture at home.

“We pride ourselves on offering consumers with all sorts of tastes and backgrounds a chance to enjoy quality wines and spirits at great prices, and we believe this sake will be a big hit.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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