Lambrini unveils limited edition design for summer

12 July, 2017

Lambrini has unveiled a limited-edition bottle wrap “to capture the essence of summer 2017”.

The new-look bottle, for its 1.5l Original bottle, will be available throughout major grocery retailers, and it will be on sale in both standard and price-marked packs from July, while stocks last.

Brand owner Halewood Wines & Spirits said the format continues to perform well in the off-trade, particularly during the summer months.

Michelle Chadwick, senior marketing controller for Lambrini, said: “This trading period is an important time for many drinks brands and there’s lots of noise to cut through. By creating seasonally relevant limited edition packaging designs, Lambrini has differentiated itself and enhanced shelf-standout during this period.

“We saw great success with the limited-edition, love-inspired line, so we are confident this initiative, which reinforces the brand’s fun and playful personality, will excite both loyal and new consumers.”

The limited edition design will be part of a wider social media campaign for the brand. 

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