Pernod Ricard UK appoints new marketing director

12 July, 2017

Pernod Ricard UK has appointed Philip Ainsworth as its new Marketing Director.

Ainsworth, who previously held the position of Marketing Director of Wyborowa Pernod Ricard, will report to Laurent Pillet, Managing Director.

He replaces Patrick Venning who worked for Pernod Ricard UK for 13 years. Venning left the role to take up his new position as Global Marketing Director for Ballantine’s Finest and Introduction to Scotch Portfolio at Chivas Brothers – the Scotch whisky business of Pernod Ricard.

Pillet said: “Our marketing department continues to inspire and innovate the industry, by consistently delivering engaging campaigns for our premium portfolio of leading brands. This is testament to Patrick’s leadership and we have ensured his successor possesses the same drive and determination to make us stand out.

Venning started his career with Majestic Wine in 1997, before working for a range of companies including Enotria Winecellers and Bodegas Riojanas. He joined the company in 2008 as International Regional Manager. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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