Broadland Wineries adds Australian trio for off-trade

12 July, 2017

Broadland Wineries is launching a new range of wines from Australia's Langhorne Creek, aimed at the off-trade.

The Birds Eye View range is made by Project Wines, one of Langhorne’s primary wine producers. The range, which will be priced at £8 each, starts with three wines from the 2016 vintage – Sauvignon Semillon, Cabernet Sauvignon Sangiovese and Shiraz Viognier – with a Chardonnay being added later in the year.

Arabella Woodrow MW, wine director at Broadland Wineries, said: “Langhorne Creek is a hidden gem, producing very high quality fruit. Project Wine has significant expertise in the region meaning they can offer excellent value for money compared with equivalent wines from some of the better-known regions throughout Australia.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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