St Peter's unveils latest alcohol-free variant
Suffolk-based microbrewery St Peter’s has unveiled Without Gold, a hoppy, golden ale that it claims is full of flavour and completely alcohol free.
The launch, which follows on from the success of St Peter’s Without Original, targets ale drinkers who like a refreshing, light, golden beer. Gold is a golden alcohol-free craft beer, with a full bodied, slightly sweet malt flavour, combined with a citrus bitterness.
Steve Magnall, ceo, said: “In Without Gold we have created a beer that will appeal to a nation of ale drinkers who love a good, full-bodied golden ale, as well as lager drinkers looking for a delicious alcohol-free beer. Without Original is different to anything else on the market. Aside from being the only zero-alcohol craft beer on the market, it’s also got more flavour and body than any other alcohol-free beer available. We expect Without Gold to be just as popular.
The recipe for the beer, which was created by head brewer, Steve Groves, has taken almost a year to perfect.
Groves said: “We can’t wait to launch this product and get customer reaction. We expect Without Gold to appeal to a broad range of ale and larger drinkers and already a major retail chain is interested in stocking it. Without Gold is completely different from other alcohol-free beers on the market, most of which are conventional lagers and often thin and watery. Instead, it is made in exactly the same way as a traditional beer, just without the alcohol, and consumers can expect a full-bodied pint, with a good head and delicious taste.”
Magnall added that the company expects the alcohol-free market to grow to 10% of the overall drinks category within the next 10 years.
“At St Peter’s we want to be leading the way for high quality, great-tasting zero alcohol craft beers and with two terrific products in our portfolio, we are well on the way to doing just that.”
St Peter’s Without Gold is available in 50cl bottles priced at £1.49.