Waitrose introduces new drinks magazine

06 July, 2017

Waitrose has brought out a new magazine for its customers called Waitrose Drinks.

The magazine, which is designed to keep customers up-to-date on the latest trends and products in the drinks sector, also offers advice on entertaining and recipes, along with insights from Waitrose’s wine buying team.

Waitrose Drinks is the latest addition to the supermarket’s portfolio of magazines, and it will sit alongside Waitrose Food, Waitrose Weekend and Waitrose Garden.

The first issue launched in stores this week with the second planned for early November.

Ollie Rice, Editor in Chief at Waitrose, said: “We are thrilled to be adding Waitrose Drinks to our range. The drinks industry is really growing with exciting products emerging all the time, from craft beer to unusual varieties of gin. This magazine will offer readers a new insight into the world of drink and as with all our other titles will be packed with ideas and inspiration for relaxing, hosting or celebrating.”

The magazine’s new editor is Joanna Simon, who worked as a wine critic for The Sunday Times for 22 years. She was also the wine and food editor for House and Garden magazine and is a co-founder of The Wine Gang. Contributors include wine enthusiast Philip Schofield, Master of Wine Susie Barrie and Peter Richards.

Simon said: “It is very exciting to be creating a completely new drinks magazine – one that’s covering the whole spectrum of wine, spirits, beer and cider and reaching out to readers with different levels of expertise and interest. And it’s been really stimulating to commission top writers in their fields, including married Masters of Wine Susie Barrie and Peter Richards and spirits guru Alice Lascelles.”

Waitrose Drinks will be priced at £2 or free to all MyWaitrose customers. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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