Sainsbury's toasts 25% sales growth in gin category

16 June, 2017

Sainsbury’s has seen gin sales grow 25% year-on-year and has bolstered its range with three new lines to capitalise on the trend.

It has also enjoyed 19% sales growth in mixers on the back of the gin craze, and this is driven by premium tonics as shoppers “seek the ultimate G&T pairing”, the retailer said.

Spirits buyer Gareth Roots said: “Gin continues to perform exceptionally well. A lot of this growth is coming from the premium and craft end of the market. Over the last two years we are seeing customers tastes diversifying into new flavours, such as spiced gin.”

From mid-June there will be three new products in Sainsbury’s gin range. Exclusive Drury 173 London Dry Gin (£20 for a 70cl bottle) is distilled in Britain using traditional copper stills, some of which are over 150 years old, which is said to have unique spicy notes and a lovely lemony finish.

Taste the Difference Blackfriars London Dry Gin 10 (£16 for 70cl) is distilled four times using 10 botanicals by G&J Distillers in Warrington to deliver a complex and aromatic flavour

Finally Sainsbury’s Pink Gin & Lemonade cans (£1.50 for 25cl) are going on sale, blending London Dry Gin with a rose lemonade.

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