New chief medical advisor for Drinkaware

Drinkaware has appointed Dr Fiona Sim as its chief medical advisor.

She will take up the role in November, replacing Professor Paul Wallace, who is retiring after eight years in the role at the alcohol education charity.

Sim will chair Drinkaware’s independent medical advisory panel, whose role is to ensure that the charity’s advice and information is based on the most up-to-date medical evidence. 

She is currently senior clinical adviser for NHS England (Central Midlands, an honorary senior lecturer at the London School of Hygiene & Tropical Medicine and a visiting professor at the University of Bedfordshire. 

Sim is also joint editor in chief of the international peer-reviewed journal Public Health, a special adviser to the Royal Society for Public Health and a medical appraiser for the UK Faculty of Public Health.

As a GP she has had direct experience of managing patients with alcohol-related problems in a primary care setting and of managing drink-related performance concerns in health care professionals.

Her CV includes other senior NHS roles including medical director of Bedfordshire & Luton PCT Cluster and she has been head of public health development at the Department of Health.

Sir Leigh Lewis, chair of Drinkaware’s trustees said: “Her wealth of experience will be an enormous asset as we build on the highly successful and distinguished work of our outgoing chief medical advisor and continue fulfilling Drinkware’s mission of reducing alcohol-related harm.”