Brewdog's UK sales rose 97% last year

01 June, 2017

Brewdog has reported its total UK sales increased by 97% in 2016, while its overall turnover for the year reached £72m.

Punk IPA – the company’s flagship beer - remained the most-sold craft beer in the UK, with its sales up by 130%. The brand now has a 28% share of the UK’s craft beer off-trade market, ahead of second place Hop House 13 by Guinness, which holds just 6%.

Brewdog’s Dead Pony Club also grew by 157% to become the third most purchased craft beer in the UK.

Last year Brewdog unveiled its new 300 hectolitre brewing site, alongside its brewery in Ellon, Scotland, and it said it can now brew 140m litres of beer a year.

The company, which was founded by Martin Dickie and James Watt in 2007, also released the first prototypes from its Lonewolf Distillery last year and it launched Elvis Juice, a grapefruit-infused IPA.

Bookmark this

Site Search


Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know