Kopparberg launches Blueberry & Lime cider
Kopparberg has extended its fruit cider range with the launch of a Blueberry & Lime variant.
The new cider has an abv of 4% and has been launched to coincide with the peak summer trading period for the category.
It has already picked up listings at Tesco, Asda and Morrisons and is available across the retail trade.
Rob Salvesen, senior marketing manager at Kopparberg, said: “The arrival of Kopparberg Blueberry & Lime marks a significant step in our story, as this new exciting variant offers fruit cider drinkers a wider choice in our portfolio.
“We expect to see Blueberry & Lime become a permanent fixture in the Kopparberg family with early performances proving extremely positive.”
The new variant has an rrp of £2.20 for a 50cl bottle.