Aston Manor launches Friels Vintage in mini-kegs

17 May, 2017

Aston Manor Cider is the latest producer to move into the popular sharing mini-keg format.

The producer has made its Friels First Press Vintage Cider 7.4% available in a 5L mini-keg (rrp: £16), with the aim of tapping into rising consumer interest in premium cider by offering a sharable format in time for the summer.

Aston Manor has secured distribution for the format already with a “major listing” in Morrison’s.

Glen Friel, sales and marketing director at Aston Manor, said: “We recognise that provenance and quality are really important to consumers and in Friels First Press Vintage we have a cider that delivers exactly what they are looking for.

“This small batch cider is made using 100% fresh apples from the first press of Red Falstaff, Katy & Windsor eating apples, which makes it a refreshingly fruity, lighter bodied, medium dry vintage.

“The eye-catching design of the kegs reflects the Friels proposition that appeals so much to consumers – whether existing cider drinkers or new to the category.

“We are focused on our premium offer and will add further developments in the coming year.”

The move into this new format was made possible by a new keg line, which will be able to fill 200 x 5 litre party kegs per hour. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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