Marks & Spencer becomes most decorated supermarket at International Wine Challenge

17 May, 2017

Marks & Spencer was the most awarded retailer at the 2017 International Wine Challenge as it scooped 146 medals, including 12 golds.

Supermarket own-label wines took 350 medals in the prestigious blind tasting competition: 26 gold, 120 silver and 204 bronze.

M&S alone accounted for more than 40% of the medal haul, and BWS trading manager Suzanne Webb said: “We’re absolutely delighted with our medal haul at this year’s IWC Awards, our most successful year yet.

“It’s a reflection of all the hard work by our dedicated wine team at M&S, but also of our longstanding partnerships with some of the best wineries around the world.

“The IWC is a prestigious competition, and in the sometimes confusing world of wine we know our customers appreciate the endorsement and reassurance that comes with these accolades.”

M&S won gold medals for three reds – a Canadian Pinot Noir, a Syrah from New Zealand and a Reserva Rioja 2011 – and for four white wines, including two Rieslings, an Arneis and an Australian botrytis Semillon.

The remaining five golds were awarded for its fortified wines, including two sherries, a port, a Madeira and a Marsala.

Last year’s IWC Supermarket of the Year, Morrisons, received 61 medals for its own-label range, including five gold medals, 17 silvers and 39 bronze medals.

Tesco picked up four gold, 12 silver and 20 bronze medals, while Waitrose took 34 medals, including four golds.  

Asda was awarded a total of 37 medals, more than double its 2016 medal count. The supermarket secured a gold medal for its Italian Wine Atlas Negroamaro 2016, available for £5.48.

The Co-op took home 14 medals, including six silver and eight bronze medals.

Aldi secured two gold, 16 silver and 34 bronze medals, while Sainsbury’s took home one silver three bronze medals.

Charles Metcalfe MW, co-chairman of the IWC, said: “The quality of supermarket own-brand wines continues to soar, and today’s results prove that you can get fantastic wines at outstanding prices in the supermarket aisles. Whatever your wine of choice, UK supermarkets cater for all – with award winning still, sparkling and fortified wines UK shoppers really are spoiled for choice.”




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