Kingfisher Beer to distribute Cantonese Pearl River in UK

15 May, 2017

Kingfisher Beer Europe has revealed its latest distribution deal, which allows it to market and distribute the Cantonese beer Pearl River across the UK.

Pearl River, produced by the Guangzhou Nansha Zhujiang Brewery, is named after the 1,375 mile river that flows through Southern China until it reaches the ancient city of Guangzhou, the home of Cantonese cuisine and Dim Sum. The brew is one of China’s biggest beer brands and its modern brewery produces 1.2 billion litres of beer a year.

Damon Swarbrick, ceo of Kingfisher Beer Europe, said: “The launch of Pearl River in the UK will capitalise on two dominant consumer trends in the beer market. Firstly, consumers are increasingly keen to match their beer to the food they are consuming. There are 3,500 Chinese restaurants in the UK and the vast majority of these are serving either Cantonese cuisine or Dim Sum, for far too long these restaurants have been unable to sell an authentic Cantonese beer to complement these flavours. Secondly, consumers are constantly on the lookout for new exciting discovery beers instead of the existing brands they have been drinking for years. We believe Pearl River is well placed to capitalise on both of these trends.”

The beer has light but hoppy characteristics and it isn’t overly bitter. The beer is available in 24x33cl and 12x60cl packs, and the 60cl bottle will be available in all Morrisons stores from this month. 

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know