SITT founder Judy Kendrick lends expertise to event

15 May, 2017

SITT founder Judy Kendrick has re-joined the fold and will serve as brand ambassador for the tasting after it was purchased by OLN owner Agile Media.

Kendrick set up the Specialist Importers Trade Tasting 12 years ago and it has gone on to become the leading event for specialist wine importers to target independent retailers and the on-trade.

It has been run by William Reed up until this year, but has now joined Agile Media, along with OLN and sister titles Harpers Wine & Spirit and Drinks International.

Kendrick said: “It’s a great honour for me to have been invited back to work with the SITT team on this elder statesman of specialist tastings.

“We have some very exciting plans to bring new life, creativity and a focus on business to the events so that both visitors and exhibitors alike, know it will be worth taking a day out of the office for.”

Kendrick runs JK Marketing, an award-winning agency that has promoted several events, from Esoterica to Three Wine Men. 

SITT includes spring and autumn tastings in London and Manchester, and gives visitors an unrivalled opportunity to choose from a large selection of quality wines that are specifically targeted to independent businesses.

Alongside the tasting, visitors can benefit from a wide range of masterclasses designed to help the specialist sector thrive.

Agile Media is confident the event will go from strength to strength now that it has joined a family-owned, drinks-focused media and publishing business.

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