Berry Bros launches The Wine Merchant's range
Berry Bros & Rudd has revealed details of its new own label selection of wines.
The Wine Merchant’s Range has been created to provide greater accessibility to the retailer, which is Britain’s oldest wine and spirits merchant.
Abi Hirshfeld, buying director at Berry Bros said: “ Our Berry Bros & Rudd Own Selection of wines is incredibly popular with our customers, and we wanted to offer something similar but more accessible. We have benefited from the centuries old relationships with our suppliers and created a range of wines we believe is superior and trustworthy.”
Luke Tegner, insight and innovation director, said: “We are very excited about the release of The Wine Merchant’s Range. Each wine is an exceptional example in terms of quality and value, or what people want to drink from popular regions and varietals.
“We know shopping for wine can be an overwhelming experience however Berry Bros is a trusted source of wine excellence and authority and it is our intention that the new range will enable customers, whether or not they are already familiar with the Berry Bros brand, to experience a new, more accessible range of high quality wines.”
Eleven wines are currently available with another five to be added to the range in June. More will be added in the coming months – and years – according to the company. The range will be distributed to the off and on-trade through Fields, Morris & Verdin, with prices starting from £7.95.
The wines available in the range this month include a red, white, rose and traditional claret. It also comprises a Chianti, Chateauneuf du Pape, Pauillac, Rioja Crianza, Saint Emilion, Sancerre and an English Sparkling option.
From June, the range will expand with the addition of a New Zealand Sauvignon Blanc, Pinot Grigio, Provence Rose, Champagne Premier Cru and Sancerre (batch 2).