Copestick Murray expands I Heart brand
Copestick Murray is expanding its I Heart range with a Marlborough Sauvignon Blanc, a Mendoza Malbec and a Rioja.
All three regions are enjoying strong growth in the UK market and the supplier said it has sourced excellent wines offering great value for money from each.
It is also launching I Heart Asti this summer to build on the growth of the sparkling wine category.
Managing director Robin Copestick said: “In such a competitive and challenging market, we are thrilled with the success of I Heart Wines and we are excited about the NPD and communications campaign, which will further drive the success of this fantastic brand.
“In a complex and confusing category, I Heart Wines puts the consumer at the heart to ensure that choosing the wine they like is quick and simple.”
Copestick Murray launched the brand five years ago and it is now worth £46 million (Nielsen, year to March 2017).
It has the bestselling Prosecco and Pinot Grigio in the convenience channel and has become a top 20 wine brand overall.
To boost sales further, Copestick Murray is launching an advertising campaign taking in press, London Underground, outdoor and in-store marketing.