Beer Hawk appoints head of trade

25 April, 2017

Leading online craft beer retailer Beer Hawk has appointed Russell Clarke to head up efforts to boost sales to the trade.

Beer Hawk began life in 2012 and built its business selling beer from around the world to consumers from its website, but launched a trade arm in 2016.

It said this side of the business is growing as retailers and bars join its list of customers, and has appointed Clarke as head of trade to speed things up.

Clarke joins from Brewdog, where he was learning and development business partner.

He said: “I have developed a keen understanding of how people who work in the industry and how consumers feel about craft beer.

“Leading the trade team here at Beer Hawk will mean that we can continue our focus on ensuring that beer quality and customer service are at the heart of everything we do, above and beyond what has already been achieved.

“My aim is to make Beer Hawk the industry standard in both customer care and beer quality for online trade service and I am already rolling up my sleeves and getting to grips with the opportunities ahead.”

Beer Hawk co-founder Mark Roberts added: “His passion for craft beer coupled with his intimate knowledge of difficulties that some outlets face with craft beer ranging will be a tremendous asset. Our trade business is poised for substantial growth after a successful first year. Russ’s appointment will spearhead that growth and bring a dynamic focus to trade operations here at Beer Hawk.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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