Carling Premier gets set for increased distribution

20 April, 2017

Carling has relaunched its premium lager, Carling Premier.

The news follows last year’s announcement of its partnership with the Premier League, after which the decision was taken to relaunch Carling Premier with increased distribution.

Carling Premier is a 4.7% abv smooth nitrogenated lager, which is sold on draught and in cans with a nitrogenated widget to produce the smooth effect.

Jim Shearer, Carling’s brand director, said: “It is great to officially announce the relaunch of Carling Premier. The lager has always has a loyal following of drinkers, who have a latent love for the product and were eager for it to be available more widely, so we are excited to be able to increase its presence in the UK.

“For us, relaunching Carling Premier now makes perfect sense. Not only does the launch tie in with our partnership with the Premier League, but also at a time where many consumers are looking for something more premium. It is the perfect complement for our Carling original lager, with some great taste and refreshment, but with a smoother mouthfeel and drinking experience.”




Bookmark this


Site Search

COMMENT

The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Twitter