Tails Cocktails creates 50cl Tesco exclusives

12 April, 2017

Tails Cocktails has made its range of pre-mixed cocktails available in a 50cl bottle format, exclusively for Tesco.

Tesco will stock four Tails varieties: Espresso Martini (rsp: £10), Elderflower Collins (rsp: £8), Berry Mojito (rsp: £8) and Moscow Mule (rsp £8).

The Tails range is crafted in collaboration with global cocktail experts including mixologists, master distillers and flavour experts, made with premium spirits and ingredients. The launch into 290 Tesco stores will see the drinks packaged in 50cl bottles for the first time, a jump up from the company’s existing 20cl options.

Nick Wall, managing director of Tails, said: “We are delighted that the Tails range is now available through Tesco, enabling consumers to enjoy premium cocktails in an easy-to-serve format. An indulgent Espresso Martini, or the Berry Mojito variation on the best-seller, along with our other premium varieties, are the highest quality premixed cocktails available.

“Figures from Kantar show that couples enjoying a night in, celebrations and socialising are key occasions for enjoying cocktails at home. There’s also an opportunity to carry over the growing popularity of matching cocktails with food from the casual dining market, especially US, Mexican and Italian dishes.

“While people enjoy experimenting with their own recipes, there’s nothing to compete with a professionally-mixed cocktail.”

Dan Bolton, managing director of Tails distributor Hi-Spirits, said: “These much-loved cocktail varieties have helped drive the boom in sales in the on-trade, and consumers an now recreate the experience at home. With no compromise on quality, the Tails range takes the home cocktail market to the next level.”

The Tesco launch is being supported with in-store tastings and displays. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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