Tesco tips sour beer to be the new golden ale

10 April, 2017

Tesco claims to have become the “first major retailer” to stock sour beer as part of its range extension of so-called craft products.

The retailer had already outlined its intention to expand its craft beer line-up at the time of last month’s delisting of several Heineken brands, which saw the number of listed SKUs from the multinational brewer fall from 53 to 22.

Tesco said it was increasing its craft beer range by almost a third, to over 70 beers drawn from 30 UK and international brewers, in response to a 40% annual increase in sales.

The sour beer listing is for Derbyshire-based Thornbridge’s Tart Bakewell beer, which is selling for £1.90 for a 33cl bottle.

Other beer additions include Kofra Stout from Norwich-based Redwell, Forklift Truck Mango ale from Drygate in Glasgow, Double Brew lager from Sweden’s Wolf Warning and Hitachino Nest White Ale from Japan.

Craft beer buyer Chloe Harrison said: “Britain’s thirst for craft beer shows no sign of slowing down. It’s a drink that is popular with both millennial and older drinkers looking for a more artisan experience and exciting flavours.

“We think sour brews are destined to become the next frontier for beer lovers, in the same way that golden ale helped convert diehard lager lovers over to light and refreshing ales.”




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