Black Sheep adds cans to its craft range

27 March, 2017

Black Sheep Brewery has extended its craft beer line up into cans for the first time.

Pathmaker, a 5.6% abv pale ale, which was created in homage to Black Sheep’s founder, Paul Theakston; and Glug M’Glug, a 6.2% abv dark IPA, which was named after a mythical create created by a relative of the Theakston family; are now available to the retail trade.

The launch forms part of Black Sheep Brewery’s 25th anniversary year celebrations.

Jo Theakston, sales and marketing director, said: “We promised a number of surprises and initiatives for our anniversary year celebrations and this is another exciting offering to our customers. It is the first time we have produced Black Sheep cans for our craft beers and it is only fitting that they both recognise tales of our brewery dynasty, to coincide with our 25th anniversary.

“Our brewing team are always ahead of the curve and continually producing award-winning beers, and we are always pushing the boundaries in the spirit of my dad and his legacy when he founded Black Sheep.

“The hand drawn designs of both Pathmaker and Glug M’Glug cans will be striking additions to supermarket shelves, complementing our vast bottle range.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter