Caple Rd links up with Backyard Cinema

14 March, 2017

Caple Rd Cider has formed a partnership to become the official Cider of Backyard Cinema for the next two years.

Backyard Cinema, often described as ‘somewhere cool you can watch you favourite films, with great food, drinks and all your mates’, is known for transforming unique spaces into captivating cinematic experiences. Recent London-based showings have included Romeo and Juliet at St Mary’s Church with a live choir and Winter Night Garden at the new permanent venue, Mercato Metropolitano.

Westons Caple Rd Cider, the first UK craft cider in a can, is now available at Backyard Cinema at Mercato Metropolitano, a new Italian food market close to London’s Borough Market.

Tessa Holden, Caple Rd’s brand manager, said: “We are delighted to have formed a partnership with Backyard Cinema. Backyard Cinema’s audience of young, urban consumers who are eager to try new and authentic experiences and brands, is the perfect audience for Caple Rd. We are very much looking forward to working with them in 2017 and beyond.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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