New flavour and cans for Smirnoff cider

13 March, 2017

Diageo has added Mandarin & Pink Grapefruit flavour to the Smirnoff cider range it introduced last year.

It has also launched its existing Passionfruit & Lime and Raspberry & Pomegranate flavours in 10-packs of 33cl cans.

Katie Hunter, innovation commercialisation manager at Diageo GB, said: “The new can formats will make the range an even more compelling offering for retailers, enabling them to unlock the full potential of the cider category.”

The new flavour is in 50cl bottles only.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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