New flavour and cans for Smirnoff cider

Diageo has added Mandarin & Pink Grapefruit flavour to the Smirnoff cider range it introduced last year.

It has also launched its existing Passionfruit & Lime and Raspberry & Pomegranate flavours in 10-packs of 33cl cans.

Katie Hunter, innovation commercialisation manager at Diageo GB, said: “The new can formats will make the range an even more compelling offering for retailers, enabling them to unlock the full potential of the cider category.”

The new flavour is in 50cl bottles only.

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