Foxhole Spirits launches second batch of gin

13 March, 2017

Foxhole Spirits has released its second batch of Foxhole Gin, the first gin distilled with English wine grapes picked from Sussex vineyards.

The company said every one of the 960 hand-numbered bottles of Foxhole’s first ever batch of gin have sold out, and it secured listings with a number of independent retailers, online stores, bars and restaurants.

Batch 2, which will be released this month, has a fruit character from the grape spirit which is slightly more pronounced, due to the quality of the 2015 harvest. Like the first batch, launched in September 2016, the gin is made in a sustainable way, with the by-products of winemaking.

James Oag-Cooper, co-founder of Foxhole Spirits, said: “No two grape vintages are the same, our raw material changes from year to year so it’s really interesting to taste the subtle variations of batch 2. The quality and the perfect flavour balance of Foxhole Gin are characteristics that don’t alter, so we know that existing customers will continue to enjoy it and new customers will love it.

“We launched Foxhole Spirits with passion and determination to not only produce spirits which taste great but to promote sustainability across the drinks industry and reduce industry waste. Batch 1 was a success – both in terms of production and how the gin has been received – and it’s that success, which propels us to continue on our journey.”

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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