Ramón Bilbao shows “daring design” for innovative wine

08 March, 2017

Bodegas Ramón Bilbao is set to introduce a new look for its Vinedos de Altura Tempranillo Garnacha; a red blend which the producer believes “flies the flag” in pushing viticultural boundaries in Rioja.

Chief winemaker Rodolfo Bastida focuses on vineyards at 700 metres altitude at opposite ends of the region for this wine, with the 50% Tempranillo selected from vines in Abalos in Rioja Alta and the 50% Garnacha from La Pedriza in Rioja Baja. The new label echoes the core Ramón Bilbao range, again paying homage to the adventurous spirit of the eponymous founder in the 1920s.

UK manager Kirsty Loftus said: “Vinedos de Altura shows that we are always looking at our region with fresh eyes: on paper, grapes from two very different terroirs in different areas of Rioja, but in practice with a major unifying factor – altitude – to bring freshness and elegance to the wine. This is a bold move for a ‘traditional’ wine region and the new label, with its red and black colour scheme, is a more daring design to echo this.”

Last month Ramón Bilbao announced it will be working with Enotria & Co to take its portfolio to the UK off and on-trade.

The family-owned Ramón Bilbao is one of the fastest growing Rioja brands in the off-trade (up by 29%, according to Nielsen) and it is the number one Rioja brand in the Spanish on-trade. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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