JP Chenet gets a contemporary new look

08 March, 2017

JP Chenet, owned by Les Grands Chais de France, has unveiled a packaging refresh as part of the brand’s evolution and to give the range a more contemporary feel.

The new look bottles include updated labels across the range of seven key Original varietals for the UK market. The labels feature refined and clearer labels with a more prominent logo, reference to France to demonstrate provenance and a new ‘Original’ endorsement positioned above the brand name.

Mark Kears, managing director of Les Grand Chais de France, said: “As the number one French varietal wine brand and number two single serve format brand it is important that our packaging remains contemporary in design, which means retaining a classic look to appeal to our existing customers while evolving in style to reach new, younger consumers.”

The brand will continue to boost its on-shelf appeal in 2017 with major marketing initiatives including the JP Chenet Club – a consumer loyalty programme – and in-store on-pack promotions. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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