Halewood adds third gin to JJ Whitley range

07 March, 2017

Halewood Wines & Spirits has added a small batch nettle Gin to its expanding JJ Whitley collection.

The handcrafted gin, which has been inspired by English country gardens and hedgerows, has a heavy herbaceous aroma, accompanied by a light, fresh, zingy kick, bound together with a gentle sweetness.

Halewood launched its JJ Whitley craft spirits brand last year and the range currently includes two gins: JJ Whitley London Dry Gin and Elderflower Gin, and two vodkas: JJ Whitley Potato Vodka and Rhubarb Vodka.

The new 38.6% abv gin has a recommended signature serve called the Hatton Garden Iced Tea, which is a blend of green tea, fresh lemon juice, sugar syrup and a splash of soda.

The 70cl gin will be priced around £18.95 with a 5cl bottle also available.

A spokesperson for Halewood said: “We are delighted to be launching this distinctive new gin. It is the fifth spirit to join the collection, which includes an elderflower gin and a rhubarb vodka, this it is a perfect addition to the portfolio.

“The quality and innovation of this exceptionally crafted liquid celebrates the brand’s rich rural heritage and fondness of seasonal flavours.”

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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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