Black Sheep gets set to cause a scrum in stores

21 February, 2017

Black Sheep Brewery has launched a bottled version of its rugby-themed beer.

Ram Tackle, the North Yorkshire-brewery’s first seasonal ale of 2017, has now been rolled out to the off-trade, following a successful debut in pubs earlier this month.

The 4.1% abv ruby ale contains eight different English hops, and it has been made available for the off-trade for the remaining fixtures of the Six Nations tournament.

The beer follows the success of Black Sheep’s previous rugby-inspired brewes, including Blind Side and Ruckin’ Disaster, which were launched ahead of the 2015 Rugby World Cup.

Jo Theakston, sales and marketing director at Black Sheep Brewery, said: “Ram Tackle has already caused quite a few scrums at the bar this year and I am delighted that we are now able to offer it as a bottled beer. The Six Nations is shaping up to be another exciting tournament, so its launch to supermarkets is quite timely and will allow diehard sports fans the opportunity to take in the games in the comfort of the home, while enjoying our rugby-inspired brew.

“It’s great to be joining in the celebrations of a bumper year of sport and rugby, and Ram Tackle will be a fine addition to supermarket shelves, as well as the Black Sheep bottled flock.”

Bookmark this

Site Search


Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know