Gem-cut blue bottle is latest limited edition for Absolut

15 February, 2017

 A blue bottle with an asymmetrical gem-like shape is the latest limited edition from Absolut vodka.

The Absolut Facet bottle has been created to tie-in with the Swedish vodka’s Absolut Nights marketing platform and is designed to reflect the many “faces” – such as DJs, party fixers and bartenders – who make big nights out come together, brand owner Pernod Ricard said.

Adam Boita, head of marketing at Pernod Ricard UK, said: “Over the years we have presented some highly anticipated limited editions to the vodka category and we are very excited to continue this legacy with the launch of Absolut Facet.

“Absolut embodies the idea that the best nights happen out of the blue and Absolut Facet fully reflects this, supporting the Absolut Nights campaign which inspires shoppers to embrace spontaneity.”

The bottle is available across grocery and convenience channels with an rrp of £18.75.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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