Gem-cut blue bottle is latest limited edition for Absolut

15 February, 2017

 A blue bottle with an asymmetrical gem-like shape is the latest limited edition from Absolut vodka.

The Absolut Facet bottle has been created to tie-in with the Swedish vodka’s Absolut Nights marketing platform and is designed to reflect the many “faces” – such as DJs, party fixers and bartenders – who make big nights out come together, brand owner Pernod Ricard said.

Adam Boita, head of marketing at Pernod Ricard UK, said: “Over the years we have presented some highly anticipated limited editions to the vodka category and we are very excited to continue this legacy with the launch of Absolut Facet.

“Absolut embodies the idea that the best nights happen out of the blue and Absolut Facet fully reflects this, supporting the Absolut Nights campaign which inspires shoppers to embrace spontaneity.”

The bottle is available across grocery and convenience channels with an rrp of £18.75.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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