Dry January turns out to be pretty wet

07 February, 2017

The dreaded Dry January turned out to be something of a damp squib as sales of beers wines and spirits grew 2.1% in the four weeks to January 28, making it the best performing FMCG category.

Nielsen data shows the overall grocery market was down 1.1% but BWS grew 2.1% on the previous year, putting it ahead of frozen (+1.8%) as the star performer.

Nielsen said a move to simpler promotional mechanics has benefited the grocery market.

Mike Watkins, Nielsen’s UK head of retailer and business insight, said: “We anticipate the industry to grow around 2% this year, an improvement on 2016, primarily due to the return of cost price inflation after three years of deflation and the depreciation of sterling – yet grocery spend remaining robust despite price rises.

“The discounters will continue to grow faster than this due to the acceleration of new store openings which could push their market share to 13% for the first ever time.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter