Campari snaps up super premium Bulldog Gin

06 February, 2017

Gruppo Campari has acquired a majority stake in Bulldog London Dry Gin for £46.9m.

The Italian spirits giant has distributed the Bulldog Gin brand since 2014 but the company has now announced it will acquire most of the assets of the brand.

Bulldog Gin, which was launched in the US in 2007, followed by an international launch shortly afterwards, is now one of the leading super premium gins globally.

Founder Anshuman Vohra, an entrepreneur and former JP Morgan investment banker, will stay on at the company for a period of time as its brand ambassador.

The gin is made using 12 botanicals from eight different countries. It is quadruple distilled in traditional copper pot stills in England. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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