Campari snaps up super premium Bulldog Gin
Gruppo Campari has acquired a majority stake in Bulldog London Dry Gin for £46.9m.
The Italian spirits giant has distributed the Bulldog Gin brand since 2014 but the company has now announced it will acquire most of the assets of the brand.
Bulldog Gin, which was launched in the US in 2007, followed by an international launch shortly afterwards, is now one of the leading super premium gins globally.
Founder Anshuman Vohra, an entrepreneur and former JP Morgan investment banker, will stay on at the company for a period of time as its brand ambassador.
The gin is made using 12 botanicals from eight different countries. It is quadruple distilled in traditional copper pot stills in England.