Santa Rita jumps aboard the Conviviality train

03 February, 2017

Chilean producer Santa Rita Estates has joined the Conviviality revolution by signing a UK distribution deal with PLB.

The supplier became part of Conviviality when it purchased Bibendum PLB last year and forms part of a group that also includes Matthew Clark, Bargain Booze and Wine Rack.

PLB serves off-trade retailers across the UK and its key focus will be on championing Viña Santa Rita, the bestselling brand in the domestic Chilean market.

PLB will also distribute core brands 120 Santa Rita Santa Rita Medalla Real, The National Gallery Series and Tres Medallas, along with a few smaller brands plus Wave Series by Carmen.

Andrew Shaw, group wine buying director at Conviviality, said: “Viña Santa Rita is an extremely important addition to our South American portfolio of suppliers. The heritage, scope and universal quality of Santa Rita wines speaks for itself so we are incredibly honoured to be working with these brands in the UK off-trade.” 

Terry Pennington, export director for Europe at Santa Rita Estates, added: “The British market continues to evolve and to keep pace with developments the move to Conviviality is an exciting one for Viña Santa Rita.

“PLB and Bibendum have an exceptional portfolio of high quality and loyal customers in the off-trade and, working as a team, we are very much looking forward to expanding our business both into existing and new channels.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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