Sopexa unveils new managing director

25 January, 2017

Michèle Haddon has taken over as managing director for Sopexa UK and Ireland after Anne Burchett left the business in late 2016.

Haddon has spent more than 17 years in strategic marketing and communications, with a career taking in several leading agencies and brands.

She speaks English, French and Spanish, and has worked with Russian Standard Vodka, Coca-Cola, L’Oreal Paris & Professional, Johnson & Johnson, P&G, Christian Dior, Liz Earle, GSK, KFC, Bayer, Unilever, Tesco, Nokia, Sony, Nintendo, Vodafone, Türk Telekom, Vimpelcom, Elekta and Smart Eyes.

In the UK her career has seen her work on Sainsburys and Asda, along with Superdrug, St-Tropez, Virgin Media and more.

Haddon, who graduated from the University of Coventry, will report to Sylvain Rouchy, managing director for Northern European. 

Sopexa handles marketing for a number of French wine regions and brands such as Nicolas Feuillatte and Bouvet Ladubay, along with Sogevinus’ port brands and Turkish winery Kavaklidere.




Bookmark this


Site Search

COMMENT

Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter