William Grant appoints two new brand ambassadors
William Grant & Sons UK has appointed two new UK brand ambassadors for its brands The Balvenie and Reyka Vodka.
The independent family distiller has taken on Alwynne Gwilt as UK ambassador for The Balvenie Single Malt Scotch whisky. Gwilt joined the company in January 2016 as Whisky Specialist for the Ancient Reserves portfolio. She comes with significant industry experience and is the founder and editor of whisky-focused website, Miss Whisky.
Jonathan Cornthwaite, head of whisky, said: “Alwynne has a deep passion for whisky and the way it is made, which is why she is the perfect person to take on the UK ambassador role for The Balvenie, the most handcrafted single malt. With her wealth of unique experience, Alwynne will play a crucial role as the face of one of William Grant & Sons UK’s core brands. Alwynne will lead from the front to develop key relationships and initiatives to further enhance The Balvenie’s excellent reputation with whisky novices, enthusiasts and connoisseurs alike as well as with on-trade partners.”
William Grant has also appointed Fabiano Latham as the new Reyka UK ambassador; Latham previously held the role of Bar Director for Chotto Matte and he has more than ten years’ worth of on-trade experience.
Latham takes over from Joe Petch who has held the role since 2013. Petch has moved into the role of Global Brand Ambassador for the company’s UK brand, Monkey Shoulder Triple Malt Scotch Whisky.
Gwilym Cooke, brand manager at William Grant & Sons, said: “With his vast experience and exceptional reputation in the on-trade, Fabiano is the perfect candidate to take on the role of UK ambassador for Reyka. His innovative nature, creativity and passion for the industry will be key for the work he does with the team and our on-trade partners.”
Both Gwilt and Latham will be responsible for generating brand awareness, building brand advocacy and bridging communication between the brand and consumers, bars and restaurants, retailers, distributors and press.