Bath Ales reveals three festive newcomers

19 December, 2016

Bath Ales has launched a trio of hearty stouts in time for Christmas.

The first of the three is Imperial Stout Islay No.3 (2016), is a signature beer from the exclusive Sulis Collection. It features premium ingredients and its taste is described as rich with hints of treacle and caramel. The 10.9% abv beer, which is £4.59 for a 33cl bottle, has an “intense depth of flavour” having been matured for six months in 12-year-old whisky cask barrels.

The second newcomer is Beerd Alter Ego, from Bath Ales’ craft brewery Beerd. The 10.5% abv imperial stout is a blend of ingredients including chocolate, roasted barley and oats. Alter Ego (rrp: £4.59) has matured for six months in oak brandy barrels, giving it flavours of chocolate, liquorice, vanilla and fruit. The beer is described as “distinctive and interesting” and the brewer says it is a product of traditional British brewing techniques, global trends, unique ingredients and creative flair.

And completing the line up is Festivity, which has been crafted especially for the festive season. The winter seasonal ale has been bought back for the Christmas season, and it is available in bottle, microcask and in pubs.

The 5% abv beer is a mixture of aromatic hops and roasted chocolate malt. It carried flavours of rum, coffee and vanilla. 




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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