Moet revives its personalisation service in Selfridges

22 November, 2016

Moet & Chandon has launched its personalisation service in Selfridges in time for Christmas.

Moet has partnered with Selfridges for the second year running to install exclusive personalisation stations at their London, Birmingham and Manchester stores. Within these stations shoppers can upload an image of their choice and create their very own front label for Mini Moet Imperial Blanc (£19.99) and Rose (£19.99) cuvees. A bespoke in-store Moet wrapping facility (£5 per item) is also available, allowing personal messages to be added to branded gift wrap with the click of a button.

Julie Nollet, marketing and communications director at Moėt Hennessy UK, said: “Celebration and generosity are at the heart of Moėt & Chandon and our personalisation service gives us the opportunity to spread this message during the festive period. The personalised bottles add a playful element to enhance those special Moėt moments, whether gifting or raising a glass.”

The personalisation and gift wrap service is also available at uk.moet.com, with customised bottles delivered just a few days after an order is placed.

And for the first time Moet is also offering the service to key on-trade accounts around the UK, for private and corporate events. 




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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