Budweiser and Corona drive AB-Inbev into UK volume growth
AB-InBev has reported that it grew UK volume sales “in the low single digits” as it released global Q3 figures showing revenue grew 2.8%.
The world’s largest brewer, which has just swallowed SABMiller in a deal branded “megabrew”, said total volumes dropped 0.9% thanks to a poor performance in Brazil.
Overall revenues were up thanks to a strong performance for its premium own beers, and it was a similar picture in Europe.
Volumes were down 2.6% in the quarter, with net revenue up 3.1%, but Western Europe bucked the trend, growing volumes by 3%.
The growth was driven by strong performances in the UK, France, Spain and Italy. AB-Inbev attributed its UK growth to surging sales of Budweiser and Corona, while it noted that Stella Artois remains the UK’s bestselling beer.
Jason Warner, BU President, Northern Europe, said: “We have had a strong quarter in the UK with Stella Artois once again the number one beer brand in the country [IRI, year to date to 10/9/16].
“Budweiser’s stand out performance was driven by its Free Bud for Wales Campaign, summer of music and twist-off innovation while Corona’s momentum follows a great summer of SunSets festivals and This is Living Campaign – with the brand the best-selling world beer brand in the off-trade and number one packaged premium lager in the independent free trade.
“We look forward to Q4 and the year ahead as we continue to grow the value of our premium portfolio and support our company’s long term future.”