Hi-Spirits adds Scapegrace to its gin line-up
Hi-Spirits is expanding its UK gin portfolio with the addition of the New Zealand brand Scapegrace Gin.
Scapegrace, which comes from the Rogue Society Distilling Co, is described as a gin ‘from the bottom of the world’. The gin is distilled in New Zealand using spring water sourced from the country’s Southern Alps, and 12 botanicals sourced from around the world. The spirit is batch-distilled using a restored 19th century copper whisky still, with each batch individually numbered.
Hi-Spirits has signed an agreement to distribute the gin in the UK. The distributor and importer’s managing director, Dan Bolton, said: “Scapegrace is a great addition to our gin portfolio, as a premium spirit that carries New Zealand’s reputation for clean, fresh flavours with it.
"Consumers increasingly enjoy a range of gins and gin serves in their drinking repertoire. Along with offering on-trade and off-trade retailers classic and modern gins, both British and global, we're helping them to plan their ranges and segment the gin category to meet consumer expectations."
Marketing support will include a brand ambassador and a customised branded Scapegrace Gin camper van, which will be offered as both a consumer prize for festival trips and it will also double up as a pop-up bar. Sampling activity is also planned.