Carlsberg UK adds gluten-free craft Czech lager to its premium beer line up

21 October, 2016

Carlsberg UK is adding gluten-free Czech lager Celia to its premium beer portfolio.

Celia is traditionally batch brewed for more than two months by Zatecky Pivovar, which is one of several microbreweries co-owned by the Carlsberg Group around the world. The brewery was established in 1801, and is housed in the castle walls of the city of Zatec.

Carlsberg UK will exclusively offer two beers within its portfolio, each imported into the UK. Celia Organic is a 4.5% abv organic Czech lager containing 100% Saaz hops and Moravian malt. Celia Dark is a 5.7% abv dark lager, also using 100% Saaz hops, as well as Toffee Bavarian malt and sand-filtered water from the Zatec foothills.

Both are brewed using a patented de-glutenisation process, which gives the range the benefit of being gluten-free, while a silicon filtration technique means the range is also suitable for vegans. In addition, a natural carbonisation process is used to give the beers a light mouth feel.

Liam Newton, vice president, marketing for Carlsberg UK, said: “Celia Organic and Celia Dark are quality Czech beers, loved by beer drinkers for their exceptional flavour and ability to perfectly complement good food. The fact that they are brewed to be gluten-free gives the brand an added point of difference – particularly relevant given current consumer trends, which is why we are delighted that Celia will be joining our beer portfolio.

“We are very much looking forward to working alongside the iconic brewery, helping to reach many more people with these exceptional beers.”

Celia (rrp £2.50 for 33cl), will join Carlsberg UK’s existing premium portfolio, which includes the Backyard Brewery range imported from Sweden, Belgian Abbey beer Grimbergen and Spanish beer Mahou. In addition, the Brooklyn Beer range will join the portfolio from 1 January 2017, as part of an exclusive UK distribution agreement with the New York craft brewer.




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