Beaujolais sees big rise in exports to UK

12 October, 2016

Beaujolais wine exports to the UK rose by more than 20% in value terms this year compared to 2015, according to the latest figures.

In July 2016 exports rose by 17.9% in volume and 20.9% in value since July 2015, according to Business France. This follows last year’s increase in 2015 of 14.4% in volume and 8.9% in value.

The Crus are leading exports with a whopping 53.3% increase in volume and and 46.48% in value. Sales of Beaujolais-Villages AOC are also up; 15.7% in volume and 10% in value.

Beaujolais saw one of the biggest growths in volume of any French region ahead of Burgundy (16.8%) and Provence (16.2%), although in value growth terms exports rank second behind Provence, but in front of the Loire Valley and Burgundy.

These figures match the current trend for wines with more freshness, finesse and capability of matching an array of food. In addition, Beaujolais is experiencing a wave of new winemaking techniques, such as longer macerations, the use of indigenous yeasts or cask ageing, which are leading to more complex and interesting Beaujolais styles.

Wine expert, Jamie Goode, said: “Beaujolais is a region whose time has come. A new generation of winegrowers is now making the most of the excellent terroirs in the region, and Gamay is proving to be a great variety to act as a lens for interpreting these soil differences.”

Aurélie Vabre, Export Manager for Beaujolais Wines commented: “The UK market is very exciting for Beaujolais at the moment – exports are steadily rising and the region is increasingly acclaimed by the trade. We attend many consumer events around the country, and are constantly surprised at the positive reaction to our wines.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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