Beckham fronts campaign for new Haig Club whisky

12 October, 2016

David Beckham is appearing in a TV ad for Haig Club Clubman, the new addition to the single grain whisky brand the ex-footballer has launched in partnership with Diageo.

The campaign aims to challenge stereotypes about when, where and how whisky should be drunk, said the company.

Ronan Beirne, the brand’s global marketing director, said: “With Haig Club Clubman, we are purposefully and assertively inviting consumers to make their own rules on how to enjoy this versatile Scotch whisky.

“This progressive approach aligns with our long-term ambition to recruit new whisky drinkers by breaking down the barriers for entry, continuing to drive the vibrancy and relevancy of the category.”

Beckham said: “The advert for Haig Club Clubman feels really special as it’s different to what you would expect from a whisky, especially one with so much heritage behind it. With Haig Club we have always aimed to shake things up.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter