Halewood to distribute Rum Sixty Six in UK

03 October, 2016

Halewood Wines & Spirits has bolstered its rum portfolio by taking on the Rum Sixty Six brand.

The Barbados-born brand is bottled in small batches and aged in ex-bourbon American white oak casks, resulting in a “complex and balanced” spirit, with a long finish.

Rum Sixty Six ‘Family Reserve’ 12-year-old is said to be best enjoyed like a fine Scotch or Cognac, but it is also well suited as a base for a range of contemporary and traditional cocktails, such as the Old Fashioned. Rum Sixty Six takes its name from the year of Barbados’ independence from the UK.

The rum is produced at the Foursquare Rum Distillery, under the ownership and guidance of master distiller Richard Seale. The Seale family has four generations of experience in rum-making in Barbados.

HJ Neill Ltd, a new craft spirits joint venture backed by Halewood, has purchased a significant stake in the Bajan Trading Company, the brand’s owner, which has a family connection to the Seale family.

Halewood plans to add a 6 year-old and a cask strength 12 year-old to the portfolio in 2017.

Stewart Hainsworth, chief executive of Halewood Wines & Spirits, commented: “Rum Sixty Six offers a fantastic platform for Halewood to invest at the premium end of the rum category.  In addition to a compelling brand story, Foursquare has the capabilities to create liquids which are unrivalled amongst golden rums."

Stephen Wallace, Chairman of the Bajan Trading Company, said: “This partnership is a perfect match. We bring unique access to some of the best aged rums in the world, and Halewood brings high level professional support and a significant distribution network that we need to grow the brand together.”




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